From fractional CMO leadership to growth strategy and brand positioning — built for tech companies ready to market with clarity and purpose.
Whether you need a fractional CMO or targeted help with positioning, clients get senior-level thinking and execution without the full-time overhead.
Senior marketing leadership on a flexible basis. Clients get a dedicated head of marketing function — strategy, systems, and execution — without the full-time cost.
Clarify what you do, who it's for, and why it matters. TKSO develops positioning frameworks, messaging architectures, and launch strategies that resonate with your audience.
Content built to educate, not just to fill a calendar. Every content strategy is built around genuine value — establishing trust long before someone becomes a customer.
Data-informed growth initiatives across channels. From demand generation to conversion optimization, every program is designed to compound over time.
Deep expertise in crypto and blockchain marketing since 2018. TKSO understands the unique dynamics of this space — community, trust, and education-first growth.
Build a brand that stands for something. TKSO helps companies define their identity, articulate their story, and launch into new markets with confidence and clarity.
The most effective marketing doesn't shout — it teaches, solves, and earns trust. Here's the philosophy behind everything TKSO builds.
Your audience doesn't owe you their attention. Earn it by genuinely helping them understand their problem — with or without your product.
Simple, clear language outperforms jargon every time. The buzzwords get stripped away to reveal the real story behind what you do and why it matters.
The temptation is to jump to execution. Getting positioning, audience, and message right first ensures every tactic pulls in the same direction.
TKSO builds marketing infrastructure, not just campaigns. Repeatable processes, clear frameworks, and documented playbooks your team can own and grow.
From Unilever to Web3, pattern recognition across industries drives better strategy. What works in CPG, applied to SaaS. What crypto got right, applied to mainstream tech.
TKSO embeds into your team, understands your context, and cares about outcomes. Success is measured by your growth — not deliverables for deliverables' sake.
TKSO Consulting is led by Silvia, a senior marketing executive with 15+ years of experience spanning consumer goods, tech, and blockchain. Her career started at Unilever, where she spent 7 years mastering brand management the rigorous way — consumer insights, positioning, and the discipline of building for the long game.
After moving into tech in 2016 and stepping into the blockchain and crypto world in 2018, Silvia has led marketing functions at companies of all stages — most recently as head of marketing, and as fractional marketing leader for multiple clients before that. Every engagement is led personally, with the right team assembled around each client's specific needs.
Results matter. So does how the work gets done.
TKSO Consulting helped me build my business from ideation to execution, bringing trustworthy expertise I was already familiar with and really making my marketing strategy shine. One of the best marketers I've ever worked with!
I never had to worry about marketing. Period. From narrative and positioning, to product marketing, earned media, and growth, it was a part of the business that I knew was in good hands.
Strategic? Yes. Able to execute? Definitely. What impressed me most was the sheer amount of valuable output. Everything we got from this team ended up helping us get to the next level of our startup and eventually acquired.
Whether you need fractional leadership, a positioning overhaul, or a growth strategy built from scratch — let's talk about what's possible.
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